Why Renault will never be BMW, Mercedes or Audi?

A few years ago Renault or more precisely Renault / Nissan alliance has managed to buy Dacia, a Romanian brand almost unknown and already on the verge of extinction. With the help of Romanian government then, Renault was able to take front of automotive giants and more importantly managed to get from the Romanian government a number of absurd insurances. And so appeared favorable laws that help Renault..Instead Renault made a gift to Romania and Europe, a box on four wheels that due to the economic crisis has sold pretty well because it is the cheapest car on the market ... and it actually looks. Now new people at Renault, after making money with Dacia, outsources part of production in Morocco which produces the same car just as they appear under the Renault logo. However ordinary romanians with an income of $ 500 per month are happy because they can afford a tin box with a 2 generation ago engine and 4 wheel attached. What counts is that maintenance cost more than a Mercedes C-Class ... What matters that, in terms of security guys at Renault and said you do not need a car safety at  5000 Euro.
 
However respect for Renault for the way they always came to the surface whenever the company is sinking.First was the alliance with Nissan in a time when not much matter in Renault cars. The problem is that Nissan came the wrinkling of the alliance because Renault has imposed hideous design and unappreciated on Nissan cars (see Nissan Primera). Instead Renault, was able through Nissan technology to emerge.
The second time was when Renault bought Dacia and  created the hideous Logan . he advantage was that in a few years of world economic crisis most buyers of new cars has focused on cheap cars and not necessarily good cars.  In moments when the market Auto collapsed, Dacia is selling for itself. Renault was not selling anything for that most consumers realized that the maintenance of a Renault worth as much as that of a luxury car.  Consequently Renault has brought to surface by the Dacia.  Instead of thanks Renault outsources great majority of production in Morocco under the Renault logo .
Expected anyway ... that's why Renault is not and never will be equal to any of the auto industry giants.
PS: THIS ARTICLE IS A story and must be treated as such  :)